Annida
From Wikipedia, the free encyclopedia
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- Monthly (1991–1999)
- Fortnightly (beginning 1999)
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- 90,000/month (1999)
- 25,000/month (2009)
 Cover, 15 October – 15 November 2006 | |
| Frequency |
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|---|---|
| Circulation |
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| Publisher | Ummi Group |
| First issue | May 1991 |
| Final issue | June 2009 |
| Country | Indonesia |
| Based in | Jakarta |
| Language | Indonesian |
Annida (literally "gentle call") was an Islamic teen magazine published in Indonesia between 1991 and 2009, with an online edition continuing until 2015. Initially focused on adult women readers, in 1993 the magazine was acquired by the Ummi Group and reoriented toward teenage girls. Teenage girls remained the primary audience for much of Annida's existence, although efforts were made to attract male readers.
Initially published on a monthly basis, the magazine switched to a fortnightly schedule as its readership surpassed 90,000 per month. It dealt with a variety of issues affecting Indonesian Muslims, but mostly focused on short works of fiction. Many of its writers were members of the collective Forum Lingkar Pena.
Annida was established in 1991, with its inaugural issue published in May.[1] The magazine took its name from the Arabic word النداء (an-nidāʾ), present in Surah Maryam, Verse 2, of the Qur'an,[2] which translates to "gentle call".[3] Initially, the magazine was intended for adult Muslim women,[1] with a goal of promoting Islamic practices based on the Qur'an and hadiths.[3] It was presented as an alternative to non-Islamic magazines, which it described as jahiliyyah (ignorance).[1] The magazine was initially under editor-in-chief Dwi Septiawati,[2] and later under Helvy Tiana Rosa.[4]
In September 1993, Annida joined the Ummi Group,[3] which also published the magazines Ummi and Saksi.[4] It introduced a new mascot, a caricature of a young bespectacled woman wearing a hijab,[1] and refocused its material to attract teenage women readers.[5] Annida began to provide dedicated space for works of fiction with Islamic themes, under the banner of "Seri Kisah-Kisah Islami" ("Series of Islamic Stories"). Works published included short stories by Rosa, Dewi Fitri Lestari, and Dwi Septiawati.[5] In a 1998 edition, Rosa wrote that she received dozens of stories every day.[6]
From its establishment, Annida was published on a monthly basis. In 1999, when circulation reached 90,000 copies per issue, it switched to publishing every two weeks.[3] Although the magazine was headquartered in Jakarta, readership was spread through the Indonesian Archipelago.[7] It also began using the slogan "Sahabat Remaja Berbagi Cerita" ("A Friend for Teenagers to Share Stories"). Works by members of the writers' collective Forum Lingkar Pena were included regularly,[5] as were advertisements for the collective.[8] Efforts were made to attract male readers beginning in the late 1990s.[5]
In August 2001, Rosa resigned from the position of editor-in-chief.[5] Leadership of the magazine was taken by Dian Yasmina Fajri,[9] and Annida took a new slogan: "Cerdas, Gaul, Syar'i" ("Smart, Cool, Islamic").[5] By 2003, the magazine had a circulation of 100,000 per month.[4] Fajri ended her editorship in August 2005. Under the new editor-in-chief, Muhammad Yulius—the magazine's first male leader—Annida changed its slogan to "Inspirasi Tak Bertepi" ("Unbound Inspiration").[9] In a 2022 interview, he recalled that this had been intended in part to expand the reach of the magazine.[10]
In June 2009, the print edition of Annida was discontinued,[6] due to the changing technological environment resulting in less demand; between 2007 and 2010, an average of 25,000 copies were sold per month.[10] Activities moved to annida-online.com, though in 2013 a print-on-demand version was announced, available thrice a year.[11] Although short stories continued to be published, discussion of Islamic issues became less comprehensive. Readership dropped to 10,000 visitors per month, and in 2015 the online edition of Annida was discontinued.[12]