Appcharge
From Wikipedia, the free encyclopedia
 | |
Company type | Private |
|---|---|
| Industry | Mobile gaming |
| Founded | 2022 |
| Founder | Maor Sason and Roei Barassi |
| Headquarters | , Israel |
| Products | Direct-to-consumer (DTC) platforms for mobile game publishers |
Number of employees | 140 |
| Website | appcharge |
Appcharge is a global payment and commerce platform for mobile game publishers, headquartered in Tel Aviv, Israel, with offices in Helsinki, London, Seoul, California, Beijing, and Istanbul.[1] The company provides software and APIs that allow publishers to operate direct-to-consumer (DTC) storefronts and alternative in-app billing. Appcharge reports serving more than 150 games and processing in excess of US$1 billion in DTC transactions each year.[2]
Appcharge was founded in 2022 by Maor Sason and Roei Barassi. Sason previously sold the mobile gaming ad company Appush to Israeli software pioneer Magic Software Enterprise.[2]
Appcharge's expansion in 2024 was supported by Creandum, Play Ventures, Bitkraft, Supercell, Glilot Capital Partners, IVP,[3] and other companies.[4][5][6][7]
In August 2025, Appcharge, which by then was employing over 100 people, raised $58 million in a Series B funding round led by IVP, with participation from Playrix, Smilegate Ventures, and all previous investors. This brought the total amount of Appcharge's historical financial backing to $89 million.[8]
Overview
Appcharge develops software and infrastructure that allow mobile game publishers to operate direct-to-consumer (DTC) commerce outside traditional app-store billing systems. The platform includes tools for web-based storefronts and alternative billing for in-app purchase flows that bypass default payment providers.[9][10]
Following U.S. court rulings in May 2025 requiring Apple to permit external billing,[11] developers gained the ability to use third-party payments for iOS in-app transactions. After Google expanded support for third-party billing and external payment flows on Android, Appcharge introduced Android Payment Links, which mirrors this functionality for Android developers.[12] The company's checkout SDK is also used by Android games distributed through sideloading or alternative app stores.