AppsFlyer
Mobile attribution and analytics company
From Wikipedia, the free encyclopedia
AppsFlyer is a software as a service (SaaS) company that provides marketing measurement, attribution and analytics tools, including features for omnichannel measurement, deep linking, data collaboration and automation of marketing data analysis. It was founded in Israel in 2011 by Oren Kaniel and Reshef Mann.[2] The company is headquartered in San Francisco, California.[3]
| |
| Type | Private |
|---|---|
| Industry | Mobile attribution and analytics |
| Founded | 2011 |
| Founders | Oren Kaniel and Reshef Mann |
| Headquarters | , |
Key people | Oren Kaniel (Chief executive officer, CEO) Gal Ekstein (Chief business officer, CBO) Nachum Falek (Chief financial officer, CFO) Oren Levy (Chief strategy officer, CSO) Barak Witkowski (Chief product officer, CPO) Ziv Peled (Chief AI officer, CAIO) |
| Products | Measurement Suite; Deep Linking Suite; Data Collaboration Suite; Agentic AI Suite |
Number of employees | approximately 1,500 (2026)[1] |
| Website | www |
History
AppsFlyer was founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO.[3] The company participated in the Microsoft Ventures Accelerator program in its early stages.[4]
In 2014, AppsFlyer raised $7.1 million in Series A funding from Pitango Venture Capital[5] and Magma Venture Partners[6] partners. In January 2015, the company raised $20 million in Series B funding[7][8] led by Fidelity Growth Partners Europe[9]. In January 2017, AppsFlyer raised $56 million in Series C funding from investors including Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Pitango Growth.[10]
In February 2018, AppsFlyer opened its United States headquarters in San Francisco.[11] In May 2018, AppsFlyer acquired the development team Yodas.[12][13] In January 2020, AppsFlyer raised $210 million Series D funding led by General Atlantic at a valuation of $1.6 billion.[14]
In November 2023, AppsFlyer acquired Devtodev, a gaming and app analytics firm.[15] In December 2023, it acquired oolo, an AI-based user acquisition and monetisation platform.[16]
In November 2025, AppsFlyer announced its evolution into the Modern Marketing Cloud, expanding beyond mobile attribution to unify measurement, data collaboration, and AI for marketing measurement across channels.[17][18]
In March 2026, malware was found in its software development kit that replaced Bitcoin wallet addresses.[19]
In June 2026, AppsFlyer raised over $1 billion from Google, Meta, Unity, and Moloco at a valuation of $2.7 billion[20].
Operations
AppsFlyer provides a SaaS platform for marketing measurement, attribution, and analytics. Its products are used to analyse and optimise digital advertising performance across multiple channels and devices. The platform integrates with advertising networks, publishers, and technology companies, including Apple, Google, Meta, Amazon, and AWS.[21]
As of 2026, the company had approximately 1,500 employees across more than 20 locations worldwide, including offices in cities such as San Francisco, New York, London, Berlin, Kyiv, Bengaluru, and Tokyo.[2][22]
Awards and recognition
In 2019, AppsFlyer was named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards.[23] In 2022, the company received the MarTech Breakthrough Award for Mobile Marketing Company of the Year.[24]
In 2023, AppsFlyer received recognition from Frost & Sullivan for competitive strategy in the Asia-Pacific region, the Ventana Research Digital Innovation Award for its Data Clean Room, and the AWS Partner of the Year award for its collaboration on a digital preservation project related to Auschwitz-Birkenau.[25][26]
In 2025, AppsFlyer was included in the Forbes Cloud 100 list of private cloud companies.[27]