Ariel 3 (moped)
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ManufacturerBSA
Engine50 cc (3.1 cu in) air-cooled, two-stroke, single
 Ariel 3 | |
| Manufacturer | BSA |
|---|---|
| Class | Moped |
| Engine | 50 cc (3.1 cu in) air-cooled, two-stroke, single |
| Brakes | Drum, front and rear |
The Ariel 3 was a tricycle moped produced by the BSA[1] factory in the UK. The Ariel 3 was a sales flop whose £2M development cost contributed significantly to the demise of BSA.
Even the Ariel 3's promotion was ill-conceived, the sales slogan being "Here it is - whatever it is!".[2] Cohn Atkinson attributes its failure to a remote management at BSA who "didn't even like bikes" and who "made the most appalling decisions" on production and marketing.[3]
