Armenia in the Eurovision Song Contest 2023

According to Eurovision rules, all nations with the exceptions of the host country and the "Big Five" (France, Germany, Italy, Spain and the United Kingdom) are required to qualify from one of two semi-finals in order to compete for the final; the top ten countries from each semi-final progress to the final. The European Broadcasting Union (EBU) split up the competing countries into six different pots based on voting patterns from previous contests, with countries with favourable voting histories put into the same pot. On 31 January 2023, an allocation draw was held, which placed each country into one of the two semi-finals, and determined which half of the show they would perform in. Armenia was placed into the second semi-final, held on 11 May 2023, and was scheduled to perform in the first half of the show.^[16]

Once all the competing songs for the 2023 contest had been released, the running order for the semi-finals was decided by the shows' producers rather than through another draw, so that similar songs were not placed next to each other. Armenia was set to perform in position 2, following the entry from Denmark and before the entry from Romania.^[17] Immediately after the close of the second semi-final, a press conference was held in which each of the artists drew the half of the final of which they would perform in.^[18] Armenia was drawn into the second half of the final and was later selected by the EBU to perform in position number 17, following the entry from Belgium and before the entry from Moldova.^[19][20]

In Armenia, all shows were broadcast on Armenia 1 and on Public Radio of Armenia, with commentary by Hamlet Arakelyan and Hrachuhi Utmazyan [hy].^[21][22] AMPTV appointed Maléna, who won Junior Eurovision for Armenia in 2021 as its spokesperson to announce the top 12-point score awarded by the Armenian jury during the final.^[23]

Brunette took part in technical rehearsals on 1 and 4 May, followed by dress rehearsals on 10 and 11 May. This included the jury show on 10 May where the professional back-up juries of each country watched and voted in a result used if any issues with public televoting occurred.^[24]

The Armenian performance featured marble effect pink and blue LED's on the floor, whilst Brunette was positioned on a large platform for the majority of the performance. Brunette's costume was designed by Narek Jhangiryan and alluded to the Mother Armenia monument in Yerevan. Jhangiryan stated that "I drew inspiration from one of the most iconic landmarks in Yerevan - the Mother Armenia statue. This powerful metallic sculpture of a woman can be seen as you enter the city centre and symbolises the strength, power and beauty of Armenian women. My dress is a modern representation of this remarkable statue, designed to pay homage to the enduring spirit of Armenian women".^[25][26][27] For the performance, the Armenian delegation also included a dance break to the song, altering the original version of "Future Lover".^[27]

At the end of the show, Armenia was announced as having finished in the top 10 and subsequently qualifying for the grand final, marking a second consecutive Armenian qualification to the final. It was later revealed that Armenia placed sixth out of the sixteen participating countries in the second semi-final with 99 points.

Shortly after the second semi-final, a winners' press conference was held for the ten qualifying countries. As part of this press conference, the qualifying artists took part in a draw to determine which half of the grand final they would subsequently participate in. This draw was done in the order the countries appeared in the semi-final running order. Armenia was drawn to compete in the second half.^[18] Following this draw, the shows' producers decided upon the running order of the final, as they had done for the semi-finals. Armenia was subsequently placed to perform in position number 17, following the entry from Belgium and before the entry from Moldova.^[19]

Brunette once again took part in dress rehearsals on 12 and 13 May before the final, including the jury final where the professional juries cast their final votes before the live show on 12 May. She performed a repeat of their semi-final performance during the final on 13 May. Armenia placed 14th in the final, scoring 122 points; 53 points from the public televoting and 69 points from the juries.

Below is a breakdown of points awarded to Armenia in the second semi-final and in the final. Voting during the three shows involved each country awarding sets of points from 1-8, 10 and 12: one from their professional jury and the other from televoting in the final vote, while the semi-final vote was based entirely on the vote of the public.^[28] The exact composition of the professional jury, and the results of each country's jury and televoting were released after the final. The Armenian jury consisted of Arsen Grigoryan, David Badalyan, Hrach Keshishyan, Vahagn Gevorgyan and Sona Rubenyan. In the second semi-final, Armenia placed 6th with 99 points, receiving maximum twelve points from Belgium and Georgia. In the final, Armenia placed 14th with 122 points, receiving twelve points in the televote from France and Georgia. Over the course of the contest, Armenia awarded its 12 points to Georgia in the second semi-final, and to Israel in both the jury and televote of the final.^[29][30]

Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency. This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.^[31] In addition, no member of a national jury was permitted to be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently. The individual rankings of each jury member as well as the nation's televoting results were released shortly after the grand final.

The following members comprised the Armenian jury:^[30][31]

• Arsen Grigoryan – actor, singer
• David Badalyan – singer-songwriter, producer
• Hrach Keshishyan – film director, producer
• Vahagn Gevorgyan – songwriter, producer
• Sona Rubenyan – singer-songwriter

Detailed voting results from Armenia (Semi-final 2)^[29]

R/O	Country	Televote
		Rank	Points
01	Denmark	13
02	Armenia
03	Romania	15
04	Estonia	5	6
05	Belgium	10	1
06	Cyprus	2	10
07	Iceland	11
08	Greece	9	2
09	Poland	3	8
10	Slovenia	6	5
11	Georgia	1	12
12	San Marino	14
13	Austria	8	3
14	Albania	4	7
15	Lithuania	12
16	Australia	7	4

Detailed voting results from Armenia (Final)^[30]

R/O	Country	Jury							Televote
		Juror 1	Juror 2	Juror 3	Juror 4	Juror 5	Rank	Points	Rank	Points
01	Austria	4	8	18	9	20	9	2	20
02	Portugal	11	12	23	11	24	18		21
03	Switzerland	18	17	22	19	21	23		9	2
04	Poland	12	9	17	12	7	10	1	6	5
05	Serbia	8	13	24	18	23	19		25
06	France	9	10	6	3	3	4	7	2	10
07	Cyprus	6	7	9	7	6	6	5	3	8
08	Spain	5	3	11	6	12	5	6	16
09	Sweden	2	2	3	5	2	2	10	4	7
10	Albania	25	25	25	25	25	25		15
11	Italy	13	19	5	10	19	11		8	3
12	Estonia	14	11	15	20	5	12		14
13	Finland	1	5	2	1	9	3	8	5	6
14	Czech Republic	20	21	4	13	22	13		19
15	Australia	16	18	7	16	18	15		24
16	Belgium	19	16	12	23	17	20		18
17	Armenia
18	Moldova	22	15	16	22	16	22		13
19	Ukraine	15	4	13	14	4	8	3	10	1
20	Norway	7	6	14	4	10	7	4	7	4
21	Germany	23	20	19	15	13	21		17
22	Lithuania	21	22	10	21	8	16		22
23	Israel	3	1	1	2	1	1	12	1	12
24	Slovenia	10	14	21	17	11	17		11
25	Croatia	24	24	20	24	15	24		23
26	United Kingdom	17	23	8	8	14	14		12