Asa Asika

Asa Asika was born on 14 August 1990,^[1] and is the oldest of three siblings. His mother died when he was seven years old.^[1]

Asika began his career at Storm 360, working at shows for Obi Asika, when he was sixteen,^[2] until 2012, when his uncle, and Olisa Adibua ended their partnership. At Storm 360, he worked with Ikechukwu, ELDee, Sasha P, Naeto C, and became talent manager to YQ,^[3] and other clients including R2Bees and Davido. In 2013, he founded his entertainment management company, StarGaze Management Company,^[4] after he split with Davido. In 2014, he signed Naeto C, Boj, a member of the musical group DRB LasGidi, and Ayo Jay, to StarGaze Management Company.^[4] In 2016, he founded The Plug Entertainment (aka The Plug),^[5] a management firm. In 2017, he became Davido's manager again, under The Plug Entertainment.^[6] He won Artiste Manager of the Year at The Beatz Awards 2019,^[7] and 2018 City People Music Awards.^[8] On 22 March 2021, he received multiple plaques from RIAA for Davido, and Ayo Jay.^[9]

He is the nephew of Obi Asika, and cousin to Naeto C. In January 2018, his relationship with Cuppy^[10] became public, and ended in 2020.^[11]