Ash Pournouri
Iranian-Swedish record manager, producer, songwriter, and executive
From Wikipedia, the free encyclopedia
Arash Andreas Pournouri (born 28 August 1981) bka Ash Pournouri is an Iranian-Swedish record producer, music executive, and businessman.[1]
August 8, 1981
- record producer
- music executive
- songwriter
- angel investor
- talent manager
- businessperson
Ash Pournouri | |
|---|---|
Pournouri in 2023 | |
| Background information | |
| Born | Arash Andreas Pournouri August 8, 1981 |
| Origin | Stockholm, Sweden |
| Occupations |
|
| Label | PRMD Music |
Career
While he is best known as the former manager for Avicii, their artist-manager relationship ended in December 2016.[2] Pournouri is also known for co-writing the lyrics to Cazzette's song, “Beam Me Up”.[3] He owns the music label PRMD Music and the booking agency At Night Management.[4][5] He appeared in the documentary film Avicii: True Stories.[6]
In 2014, Pournouri was awarded as MVP (Most Valuable Person) at the Denniz Pop Awards founded by Denniz Pop.[7]
Pournouri along with Spotify founder Daniel Ek are the creators of the tech convention Symposium.[6] He has also owned and ran several restaurant and bars in Norway and arranged club nights in Stockholm.[8] On 9 July 2015, he was the presenter for Sommar i P1 on Sveriges Radio.[9] In 2017, Pournouri founded Self Made International: a company that hosted a contest for "aspiring and unsigned artists to build a following by uploading performance videos onto the platform that are then voted on by the public...". The winner of the contest would land a "50-50 record deal on [PRMD Music]... and $25,000 in prize money".[10][11] He is one of the founders of Brilliant Minds.[12] In 2018, he along with Brilliant Minds arranged a conference at Grand Hotel in Stockholm where Barack Obama attended.[12] In 2019, Pournouri became part owner of the video platform Triller.[13]
Non-music industry ventures
Pournouri co-founded a health company called "Shewy" which provides subscribers vitamin and mineral enriched chewing gum packs.[14] and a food company called "Oatlaws" which provides pudding containing "pea protein, cocoa and oats."[15] In February 2021, the company received pre-seed investors such as Kelly Gale and Jonas Fagerström.[16]
Pournouri is a judge on Idol 2024 which is broadcast on TV4.[17]
Personal life
Pournouri graduated with a Master of Laws degree from Stockholm University in 2006.[18][19][20]
