Ashika Pratt

At age 15, she was scouted by a pageant scout.^[3] Pratt entered the Miss and Mr Howick pageant where she was second runner-up.^[4] After competing in a beauty pageant, she decided it wasn't for her. Through that experience, she met her current modeling agent at Nova Models. Her first job was a television commercial for Glassons, a clothing retailer in New Zealand.^[5] That same year Pratt made her runway debut. With Nova Models, she landed the covers of Yourself and Her Magazine. She also landed endorsements such as Mitsubishi.^[6]

Capitalizing on her Indian ethnicity, Pratt signed with Anima Creatives. Since then, Pratt has appeared on the cover of Indian Vogue and Femina.^[7] She has appeared in editorials for Elle, Harpers Bazaar, Marie Claire, Vogue, and Femina. Pratt was also chosen to be a part of the 2010 Kingfisher Calendar.^[8] Additionally, she has taken part of Lakme Fashion Week.^[9]

In 2010, she was named one of Elle Magazine's Sexiest Models.^[10] Also, Pratt was named in Vogue's Fashion Power List 2010. Vogue said, "She is the hottest new face in town. This New Zealand born-and-raised beauty is part-girl-next-door and part-temptress. As far as we're concerned that's a winning combination on any continent."

In 2011, Pratt was featured on the cover of Vogue India April, shot in South Africa.^[11] It was a special travel issue and sold out.