Attract China
From Wikipedia, the free encyclopedia
Attract China LLC is an American tourism company that helps U.S. businesses promote their hotels, restaurants, retail stores, attractions and deals to Chinese tourists, the fastest-growing and highest-spending tourist segment in the U.S., through digital platforms and printed guides.[1][2][3][4] Attract China also markets to Chinese college students, who comprised the largest segment of foreign students attending the top 25 U.S. schools hosting international students during the 2012–2013 academic year.[5]
Attract China is headquartered in Boston, Massachusetts and operates a Chinese-language website in Beijing, China.[6]
Operations
Attract China is focused on connecting American businesses, including hotels, restaurants, retailers and attractions, with independent Chinese travelers, the fastest-growing and highest-spending tourist segment in the U.S., through digital platforms and guides in Mandarin.[1][2][3][8][9] Attract China also markets to Chinese college students, who comprised the largest segment of foreign students attending the top 25 U.S. schools hosting international students during the 2012–2013 academic year.[5]
Attract China initially operated in seven U.S. markets, including New York, NY; Boston, MA; Las Vegas, NV; Los Angeles, CA; and San Francisco, CA. In 2014, the company expanded to Seattle, WA; Chicago, IL; and Hawaii. Also during 2014, the company announced plans to add five more markets before the end of the year.[9][10][11] Attract China also operates a Chinese-language website in Beijing, China.[12] The company generates revenue through advertisements placed in various marketing vehicles by client brands.[13]