Average minute audience
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Average minute audience (AMA) is a type of measurement that directly reflects the audience size of a given television program. It is calculated by averaging the number of viewers for each minute of programming throughout the event. It is commonly used by broadcasters, advertisers, and researchers to evaluate the performance and popularity of TV content.
AMA can vary depending on the target group, but generally the higher the value, the greater the popularity of the program. Target groups could include age, gender, ethnicity, religion, or any combination of these. AMA can also be reported for different time periods, such as live, same-day, or delayed viewing. The term "average minute audience" is a standard metric used in television audience measurement.
According to Nielsen Media Research, it is defined as "the average number of individuals or (homes or target group) viewing a TV channel, which is calculated per minute during a specified period of time over the program duration."[1] It is often used to compare the viewership of different programs or events, such as sports leagues or awards shows. Despite its origin in television, AMA metrics have been used by streaming services such as Netflix, although sometimes without third-party involvement nor confirmation.[2]