Awfully Chocolate
Bakery chain in Asia
From Wikipedia, the free encyclopedia
Awfully Chocolate is a bakery chain in Asia. It is known for its all-chocolate cake and other desserts.[1] It has 17 locations including shops, cafes and restaurants.
- Lyn Lee
- John Yap
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| Type | Private limited company |
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| Industry | Cafe |
| Founded | 16 November 1998 in Katong, Singapore |
| Founders |
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| Headquarters | 190A Pandan Loop, |
Areas served | |
Key people |
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| Products | |
| Website | www |
History
Awfully Chocolate was founded by Lyn Lee and John Yap.[2][3] Lee left her job as an attorney to start the business in 1998. Its first store was in Katong in Singapore. Only one type of cake was sold: a round six-inch chocolate fudge cake called the "all-chocolate cake". The store had an unusual minimalist design in dark brown and white, with the cakes not on display.[4] It received early attention for not looking like a typical cake store and for its similarly minimalist-looking single product.[5]
Its second store, at Cluny Court, was opened in 2004.[4][6]
By 2007 there were 17 franchise locations in China, Taiwan and Hong Kong.[4][7]
It later opened a cafe called Ninethirty.[8]
Products
Cakes
The all-chocolate cake was Awfully Chocolate's first product. It was sold in whole 6-inch cakes.[9] Half a year later, the chocolate banana cake was introduced, followed by the chocolate, rum and cherry cake for Christmas in December 1999.[10]
Ice Cream
In 2005, Hei Ice Cream was released, the company's signature dark chocolate ice cream.[11] They were served in containers that resemble American Chinese take-out food boxes, with the Chinese character "hei" that means "dark".
Seasonal products
Every Christmas, Awfully Chocolate sells log cakes based on its original all-chocolate cake.[12]
