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Axis Telecom

Cellular telecommunication service provider of Indonesia From Wikipedia, the free encyclopedia

Axis (stylized in all caps as AXIS) is an Indonesian cellular service brand operated by XLSMART.[1] It provides 2G, 4G, and 5G[2] services nationwide and covers the world through 382 international roaming partners in 159 countries.

Product typeTelecommunications
OwnerXLSMART
CountryIndonesia
Introduced
  • 23 April 2008; 18 years ago (2008-04-23) (original)
  • 30 March 2015; 11 years ago (2015-03-30) (relaunch)
Quick facts Product type, Owner ...
AXIS
Product typeTelecommunications
OwnerXLSMART
CountryIndonesia
Introduced
  • 23 April 2008; 18 years ago (2008-04-23) (original)
  • 30 March 2015; 11 years ago (2015-03-30) (relaunch)
Related brands
MarketsNationwide
Previous ownersAxis Telekom Indonesia
Tagline"#EmangKitaBeda"
Websitewww.axis.co.id
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Acquisition by XL Axiata

XL Axiata has signed an agreement to acquire Axis Telekom Indonesia, on 26 September 2013.

Merrill Lynch (Singapore) Pte Ltd (Bank of America Merrill Lynch) acted as financial advisor for this transaction from XL.[3]

Brand identity

Slogans

  • GSM Yang Baik (Good GSM, 2008–2014)
  • Selalu Memberi Lebih (Always Give More, 2009–2010, secondary)
  • Semakin Bisa (The more you can, 2014–2015)
  • Irit Itu Axis (Save on Axis, 2015–2019)
  • #KenapaNggak (#WhyNot, 2019–2023)
  • #EmangKitaBeda (#WeAreDifferent, 2023–sekarang)

References

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