Aṣa (album)

In the mid-2000s, Aṣa signed a deal with Question Mark Entertainment, a record label founded by Kevin Lucciano-Gabriel.^[1] However, she left the label in 2006 alleging that label executives were attempting to sign her to an international contract without her consent.^[1] Aṣa was then invited to France for an artistic residency after leaving Question Mark, and met with five record label executives before signing with Naïve Records.^[2][3] Naïve Records released Aṣa's first song "Jailer".^[1] In retaliation for her departure, Question Mark released a different version of the song, along with several other songs she had recorded,^[4] packaged into the album Down for Me.^[4] Question Mark issue Down for Me in 2012, just over a year after the release of Beautiful Imperfection (2010),^[4] planning to capitalize on Aṣa's growing success and recover the money they had invested in her career.^[4] In a press release, the singer and her management cautioned her followers not to purchase the record and called the label's decision "an act of fraud".^[4]

Aṣa was produced entirely by Cobhams Asuquo and mastered by Rodolphe Plisson and Jean-Pierre Chalbos.^[5][6] The singer was first introduced to Asuquo by her manager Janet Nwose.^[7] The album's cover art is a monochrome image of Aṣa captured in the middle of a dance, donning dreadlocks and wearing a pair of glasses with her eyes closed.^[8]

Aṣa was released on 16 October 2007, via the independent record label Naïve Records.^[9][3] Its physical and digital release in the United Kingdom and the rest of Europe followed in 2008.^[10] The album was later introduced to the U.S. market in January 2009.^[11] While promoting the album in the United Kingdom, She made a television appearance on Later... with Jools Holland in February 2008, and was playlisted on BBC Radio 2 and BBC Radio 1Xtra, as well as taking interviews with Echoes the Voice, Pride Magazine, The Guardian, and Music Week.^[10] Moreover, she was announced as MTV's ambassador for Africa.^[12] Aṣa was supported by an extended tour that included stops in Europe, North America, Africa, and Japan; opening for such acts as Akon, John Legend, Beyoncé, and Snoop Dogg.^[12][10] In May 2008, she performed at London's O2 Academy Islington and Manchester's Club Academy,^[10] and played 14 and 15 June dates in Victoria Island, Lagos with her band.^[13] The first concert was held at the Civic Centre's Grand Banquet Hall, while the second was held at the Expo Centre.^[13] Both concerts marked Aṣa's debut performances in Nigeria since signing with Naïve Records and Dramatico in 2007.^[13] Asuquo made a cameo appearance at both concerts, performing a full set on his grand piano.^[13] The concerts were organized by MintMaker Management and High Television.^[13]

The album's lead single, "Fire on the Mountain", was released in the United Kingdom on 11 February 2008 and playlisted on BBC Radio 2.^[10][8] The accompanying music video showcases emotive images of people frozen in action; Aṣa can be seen in the video playing a guitar.^[8] The singer performed "Fire on the Mountain" at the Nigerian National Petroleum Company's relaunch, which was hosted at the Aso Rock Villa and occurred on 19 July 2022.^[14][15] The second single, "Jailer", was released in the United Kingdom on 12 May 2008.^[10] According to Luminate, the song has earned 1.5 million streams in the U.S. and 472,000 worldwide.^[16] Aṣa performed acoustic versions of "Fire on the Mountain" and "Jailer" at the 2009 South by Southwest music festival.^[17]

Recorded in English and Yoruba, Aṣa is a mixture of indie pop, soul, jazz, reggae, folk, and R&B.^[18][19] It explores themes of personal strength, sensitivity, wisdom, and rebellion.^[10] The album opens with "Jailer", a protest song about self‑determination and political awareness.^[11] Consequence's Alex Young commended Aṣa's songwriting and said the song addresses slavery in a metaphorical manner.^[11] "360" is powered by an acoustic guitar.^[20] On the record, Aṣa advises listeners to search inward for the answers they seek and quit circling around.^[20] The romantic song "Bibanke" features piano chords and guitar riffs; it explores themes of sadness and heartbreak.^[20] Music critic Bomi Anifowose commended the singer's voice on the track and said "it melts into the melody like tears on a journal page".^[19][21] Aṣa won Best Vocal Performance (Female) at The Headies 2008 for "Bibanke".^[19]

"Subway" alludes to lessons Aṣa learned from her mother.^[22] "Fire on the Mountain" is a politically charged song that is fueled by a decadent beat.^[10] It features "phoned-in harmonies and glittery programming".^[6] On the record, Aṣa addresses societal issues such as pedophilia, rape culture, climate change, and blood diamond.^[23] The song was likened to the Young Rascals' single "Groovin'", and contains an eerie imagery exemplified by lyrics like "there is fire on the mountain and no one seems to be on the run".^[12][11] "Eye Adaba" (Yoruba: "Dove"), a ballad recorded entirely in Yoruba, was criticized for being "overwhelmed by an orchestral backing".^[6] In contrast, PopDose's Jeff Giles said "Aṣa's brightest moments lie" on the track.^[24] BellaNaija's Gbenga Awomodu labeled the song a "solemn, introspective prayer; one of hope and sincere yearning for peace".^[25]

In "No One Knows", Aṣa urges listeners to savor the present because tomorrow is unpredictable.^[20] "Awe", which was sung entirely in Yoruba, tells the tale of a man who had a scandalous relationship with a woman who wasn't like him.^[20] Music criic T.J Martins called it the "best-written track on the album" and praised its stories, synonyms, and narrative components.^[20] The Native's Dennis Peter said the song is appropriate for a telenovela.^[22] In "Peace", Aṣa sings about perseverance and encourages listeners to move forward despite any challenges.^[20] The album closes with "So Beautiful", a song she wrote in appreciation of her mother.^[19]

More information Review scores, Source ...

Professional ratings

Review scores
Source	Rating
The Guardian
PopMatters	6/10

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Aṣa received generally positive reviews from music critics. A Nigerian Entertainment Today contributor called the album "a masterpiece" commending both songwriting and composition.^[26] Consequence's Alex Young applauded the album for showing an "eclectic artisanship" and said Aṣa's strength "lies in the ability to handle tougher subjects with ease without making light of them".^[11] In a review for Urban Central, Asa Lahh considered the album to be a "blueprint for Afro‑soul storytelling, and a source of solace for listeners seeking depth in a world of shallower tunes".^[19] Music critic Bomi Anifowose, whose review was published by the Upper Entertainment, called Aṣa a "masterpiece" and an "emancipation proclamation".^[21] Anifowose also applauded the singer for setting "herself—and her listeners—free from the prisons of conformity, indifference, and mediocrity".^[21]

PopDose's reviewer Jeff Giles felt that the album's tracks, while under delivering on their promise, "do offer hope that future efforts will come closer to the bullseye".^[27] The Guardian's Robin Denselow gave the album 3 stars out of 5, praising Aṣa's voice but panned the production.^[28] Reviewing for PopMatters, Deanne Sole rated the album 6 out of 10, likening it to rock music that "has a gleam to it".^[29] In a less enthusiastic review for the BBC, Tim Nelson acknowledged Aṣa as a skillful singer, but thought her rhetoric was held back by "her (mis)management" and "siren-song of commerce".^[6] Aṣa was ranked eighth on Pulse Nigeria's list of the "top 10 Nigerian debut albums of the past 20 years".^[30]

Aṣa has sold 400,000 copies worldwide.^[19] In the United States, the album peaked at number three on the World Albums chart and at 32 on the Heatseekers Albums chart.^[34][35] It spent seven weeks on the former and only one week on the latter. In the United Kingdom, Aṣa peaked at number 34 on the Independent Albums chart.^[36] It also charted in France, Switzerland, Belgium, and Germany at numbers 15, 65, 81, and 95, respectively.^[37]

Credits adapted from All Music^[38] and MusicBrainz.^[39]