B. Joseph Pine II
From Wikipedia, the free encyclopedia
B. Joseph Pine (born 1958) is an American author. He coined the term "experience economy".
- Mass Customization: The New Frontier in Business Competition, 1992
- Do You Want to Keep Your Customers Forever?, B. Joseph Pine II, Don Peppers, Martha Rogers, Harvard Business Review Classics (Originally published in Harvard Business Review in March 1995), 2010
- The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine, James H. Gilmore, 1999
- Authenticity: What Consumers Really Want,[1] 2007
