Babble.com
Online magazine and blog network for parents
From Wikipedia, the free encyclopedia
Babble was an online magazine and blog network targeting young, educated, urban parents.[1] Their site operated a large network of parent blogs, employing many bloggers on the subjects of parenting and child-raising.
Logo | |
| Type of business | Subsidiary |
|---|---|
Type of site | Blog |
| Founded | December 2006 |
| Dissolved | December 14, 2018 |
| Headquarters | , United States |
| Area served | Worldwide |
| Founders |
|
| Key people | |
| Products | Microblogging |
| Parent | Disney Consumer Products and Interactive Media (The Walt Disney Company) |
| URL | www |
| Advertising | Native |
| Registration | Optional |
| Launched | December 2006 |
| Current status | Defunct (2018) |
In early 2019, it was announced that Babble had been shut down.[2][3]
History
Babble was launched in December 2006 by co-founders Rufus Griscom and Alisa Volkman.[4] After one year, the site grew to half a million readers per month. Babble Media became an independent company in 2009,[5] and was acquired by Disney Interactive Media Group in 2011.[6][7]
Reception
The American Society of Magazine Editors (ASME) shortlisted Babble for its 2008 "General Excellence Online" award, writing that the "magazine skillfully combines in-depth reporting, thoughtful journalism, a dazzling variety of blog voices and visually arresting, interactive digital features. The result is a smart, hip and endlessly entertaining website that has revolutionized the parenting field."[8]
Time magazine listed Babble.com as one of the 50 Best Websites of 2010,[9] while Forbes named Babble as one of the Top 100 Websites for Women.[10]
Babble's advertising and sponsorship policies came under fire in 2010 and 2011 after several parenting authors and bloggers noted their breastfeeding guide was sponsored by Similac maker Mead Johnson.[11]