Babool (brand)
Indian toothpaste brand
From Wikipedia, the free encyclopedia
Babool is a toothpaste brand which was launched in India by Balsara Hygiene in 1987.[1] Babool is made from the bark of the Babool tree, which has traditionally been used to clean teeth in India.[2] The brand was positioned as an economic toothpaste with the tagline "Babool Babool paisa vasool".[3] Babool was relaunched with the tagline "Begin a great day, the Babool way" in 2002, when Babool was Balsara's biggest brand.[2] In 2005, Babool was sold by Balsara to Dabur along with other Balsara toothpaste brands Promise and Meswak in a ₹1.43 billion (US$15 million) deal.[4][5] As of 2007, the Babool brand was valued at ₹1 billion (US$10 million).[6]
