Badgeville
American technology company
From Wikipedia, the free encyclopedia
Badgeville, Inc. was a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provided software as a service (SaaS) for web sites to measure and influence user behaviour using techniques such as gamification.
- Kris Duggan
- Wedge Martin
| |
Company type | Private |
|---|---|
| Industry | Software as a service (SaaS), Gamfication, Computer Software |
| Founded | 27 September 2010 |
| Founder |
|
| Headquarters | 2014, in Redwood City, California |
Area served | Worldwide |
Key people | Jon Shalowitz (CEO & president) |
| Products | Behavior Platform, Badgeville for Communities |
Number of employees | 70 (Q1 2012) |
| Website | www badgeville |
Badgeville technology was acquired by CallidusCloud[1] in 2016, which was in turn acquired by SAP[2] in 2018.
History
The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010 .[3] At that time, the company had raised less than $300k in angel funding.[4]
In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures.[5] Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.[6]
In November 2011, Badgeville unveiled the Behavior Platform for Enterprise. They expanded their business beyond gamification to include enterprise employee management and community reputation systems.[7][8]
Social Fabric
Social Fabric was a service launched by Badgeville in September 2011. It was designed to increase user engagement and loyalty.[9] It was offered to clients as a SaaS to allow websites to include social networking elements.[10] Social Fabric offered activity stream based on an algorithm that contextualized it to the user's activities, interests, and friends. Social Fabric also provided notifications and alerts.[11]