Barbara Martin Coppola

Coppola graduated from Polytechnic University of Madrid and Télécom Paris in 1999.^[2] She also holds an MBA from INSEAD.^[3][4] She is a graduate of the Advanced Management Program at Harvard Business School.^[5]

After her studies, Coppola started her career at Texas Instruments, where she worked as a business development manager from 1999 to 2004.^[2] Later, from 2005 to 2008, she was the Chief Digital Officer at Samsung in Seoul.^[2]

In 2008, she worked at Google in France.^[2][6] and then moved to YouTube where she was global product marketing manager.

From 2015 to 2018 she was Chief Marketing Officer for US meal delivery specialist GrubHub.^[7][8]

In April 2018, Coppola became the first^[9] Chief Digital Officer of the Group Ikea^[10][11] where she oversaw their digital transformation.^[12] As a result of this, online revenue increased from 11% of total sales to 25%.^[13]

In January 2022, Coppola became the chief executive officer of the Group Decathlon.^[8][7] She is the first woman to run the Group and the first female manager to be recruited from outside the Group Decathlon.^[2][10] She served as CEO from March 2022 until March 2025.^[14]Under her leadership, revenue increased to 16.3 billion and CO2 output was reduced for the first time.^[15] Decathlon was an official partner of the Paris 2024 Olympic and Paralympic Games and designed the outfit for the volunteers that became an icon of the games.^[16]

In March 2026, she joined the board of Patagonia.^{[17] [18]}