Barberitos
Tex-mex restaurant chain
From Wikipedia, the free encyclopedia
Barberitos is an American franchise restaurant chain of Mission burrito-inspired restaurants based in Athens, Georgia, United States. The company name is a portmanteau of founder Downing Barber's last name and burrito.[1]
| Barberitos | |
|---|---|
 | |
| Restaurant information | |
| Established | January 2000 |
| Owner | Woworks |
| Previous owner | Downing Barber |
| Food type | Tex-Mex |
| Location | United States |
| Other information | As of August 2023, there are 46 franchise agreements for Barberitos in the Southeastern US. |
| Website | www |
History
The idea of the restaurant developed when Downing Barber tried eating a healthy diet without a budget, while noticing a restaurant in Aspen, Colorado serving fresh food to customers.[citation needed] The original Barberitos in downtown Athens opened in January 2000.[2] The company struggled early on, but started to turn things around by 2010.[2]
In 2019, NFL player and UGA alum David Pollack joined Barberitos as the brand's ambassador.[3]
On February 20, 2020, Barberitos celebrated its 20th anniversary.[4]
In May 2022, the company was acquired by Woworks.[5]
Franchises
Mascot
The company mascot is Pepe, a grinning chili pepper wearing dark glasses and clutching a burrito.[citation needed]
