King Ayisoba developed this idea due to his love for Ghanaian Northern fashion. He said people in the past associated the locally woven clothe, Batakari with juju and occultism and the concert was his move to change people's stance and address the misconception about wearing Fugu or Batakari.[3] He believed that propagating the wearing of the fashion through programs like his will consequently create jobs for people thereby reducing the rate of unemployment and also serve as a source income for the youth in Northern Ghana.[3]
The festival is held on an annual basis in specific cities in Ghana at specific dates. In Accra, various venues have hosted the event, some of which include; the National Theater and Alliance Française. Guest artistes are invited to perform and showcase their Batakari attires, however, the main performers are King Ayisoba and his team of Kologo players. Some guest artistes that have been invited to grace the occasion include; Wiyaala, Wanlov the Kubolor, Kwaw Kese, Yaa Pono, Atongo Zimba and Zea from the Netherlands.[4]
