Bazaarvoice was cofounded in 2005 by Brett Hurt and Brant Barton in Austin, Texas.[2] Currently, the company also has offices in New York City, Chicago, London, Munich, Belfast, Paris, Vilnius, Sydney, and Bengaluru.[3] The company has over 900 employees globally.[4]
Initially, Bazaarvoice focused on software that lets businesses add product reviews to their websites.[5][6] Bazaarvoice later expanded to include software that allows businesses to analyze reviews, ratings, videos, social media, and other user-generated content posted by customers,[7] which is used by companies including Wal-Mart, AT&T and Microsoft.[8][9]
The company went public on the NASDAQ in 2012, raising $114 million in its initial public offering.[10] Following that, in a 2013 Gartner report, Bazaarvoice was named one of the ten fastest growing CRM vendors.[11] A year later in 2014, Bazaarvoice and TripleLift partnered to allow native ads to run on client websites.[12]
In 2018, the company was taken private after being purchased by Marlin Equity Partners.[13] In 2021, Bazaarvoice announced a majority investment from Thomas H. Lee Partners.[14]
Over the years, the company has made a variety of acquisitions, including AddStructure,[15] a natural language processing platform, in 2018; Influenster,[16] a product discovery and review platform, in 2019; and Curalate,[17] a social commerce platform, in 2020.
Keith Nealon was named CEO in January 2020, replacing interim CEO Joe Davis.[2]
