Beach, Please! Festival

The festival was co-founded in 2022 by Andrei Șelaru (known as Selly) and Global Records, with the first edition taking place on the beach on May 1st. From the 2024 edition onwards, the organizers moved the event to July^[7] and expanded the venue to approximately 21 hectares (52 acres).^[8] In a 2025 interview, Andrei Șelaru stated that he has become the sole shareholder of Beach, Please! Festival, having acquired the stake previously held by Global Records.^[9]

Investment grew year on year, reaching approximately €14 million in 2024, according to statements by Andrei Șelaru, covering costs for artists, infrastructure, and venue setup.^[10] For the 2025 edition, the organizers allocated €16 million for production and a further €3 million for venue development.^[11] Attendance has grown consistently, with industry publications describing the festival as one of the largest music events in Europe from the 2025 edition onwards.^[12]

In 2026, the organizers announced the launch of NIBIRU^[13], a seasonal resort project on the Romanian Black Sea coast, of which the festival forms a part.^[14]

The first edition of the festival took place between 29 April and 1 May 2022 on Costinești beach. The lineup featured exclusively Romanian hip-hop and trap artists, including Puya, Deliric, Connect-R, Grasu XXL, Killa Fonic and others.^[15] Total attendance was estimated at approximately 35,000 people over the three days.^[16] Attendees aged 14 to 18 were required to present a signed parental consent form, in accordance with the organizers' participation rules.^[17][18]

The 2023 edition was held from 27 to 30 April and marked the first appearance of international artists, including DaBaby, Central Cee, 6ix9ine, NLE Choppa, sFERA Ebbasta, Nervo, Vinai, Lucas, John Newman, Afrojack, alongside Romanian artists such as B.U.G Mafia, Puya, Ian, Amuly, Oscar, Azteca, Bvcovia, Nane, Rava, Lil Cagula, Petre Stefan and Deliric.^[19] The festival attracted over 150,000 attendees, according to figures reported by the organizers.^[20][21]

The 2024 edition was held from 11 and 14 July in Costinești, marking the festival's third edition. The organizers estimated a total attendance of 510,000 people. The production featured four stages with distinct themes, set across the expanded seafront venue. The international lineup included Travis Scott,^[22] Wiz Khalifa, Yeat, Don Toliver, and Ice Spice, alongside Romanian hip-hop and trap artists. The Romanian lineup featured artists such as Killa Fonic, Ian, Oscar, Nane, Rava, Amuly, Bvcovia and Azteca, as well as emerging acts from the local trap scene. ^[23][24][25]

Beach, Please! Festival 2025, the festival's fourts edition, took place between 9 and 13 July in Costinești.^[26] Headliners included A$AP Rocky, 21 Savage, Lil Baby and Young Thug, alongside other international artists such as Yeat, Swae Lee, Lil Pump and Denzel Curry.^[27] Artists 6ix9ine, initially announced for the lineup, did not perform; the organizers stated he was unable to leave the United States at that time.^[28] According to figures reported by the organizers and covered by the press, over 100,000 people attended daily,^[29] with total footfall exceeding 500,000^[30] and a peak simultaneous attendance of 155,000.^[31]

The 2026 edition is schedules to take place between 8 and 12 July in Costinești.^[32] Accounced headliners include Playboi Carti,^[33] Tyla,^[34] Future, Don Toliver,^[35] Quavo and Yeat. Playboi Carti's participation was announced in January 2026 at an event held during Paris Fashion Week.^[36] The edition forms part of the NIBIRU project, a seasonal resort being developed on the Romanian Black Sea coast between Costinești and Tuzla, with a private investment of over €50 million scheduled to open on 16 July 2026.^[37]