Beauty Empire
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| Beauty Empire | |
|---|---|
 Title card | |
| Genre | Drama |
| Created by |
|
| Directed by | Mark Sicat dela Cruz |
| Starring | Barbie Forteza |
| Country of origin | Philippines |
| Original language | Tagalog |
| No. of episodes |
|
| Production | |
| Production location | South Korea |
| Camera setup | Multiple-camera setup |
| Running time | 21–38 minutes |
| Production companies |
|
| Original release | |
| Network | Viu |
| Release | June 16 – August 29, 2025 |
| Network | GMA Network |
| Release | July 7 – October 2, 2025 |
Beauty Empire is a 2025 Philippine television drama series streaming on Viu and broadcast by GMA Network. Directed by Mark Sicat dela Cruz, it stars Barbie Forteza. The series first premiered on Viu on June 16, 2025. The final episode was released on August 29, 2025, for a total of 44 episodes. The television broadcast premiered on July 7, 2025, on GMA Network's Prime line up. The series concluded its television run on October 2, 2025, with a total of 52 episodes.[1]
New beauty industry CEO, Noreen Alfonso plans to destroy the business empire of the people who have wronged her in the past.[3]
Cast and characters
- Lead cast
- Barbie Forteza as Noreen Alfonso[4]
- Supporting cast
- Kyline Alcantara as Shari De Jesus[5]
- Ruffa Gutierrez as Velma Imperial[6]
- Gloria Diaz as Clara[7][8]
- Sam Concepcion as Migoy[9][10]
- Choi Bo-min as Alex[11][12]
- Chai Fonacier as Kriselda[13][14]
- Sid Lucero as Eddie[15][16]
- Recurring cast
- Guest cast
- David Licauco as Javier[18]
Episodes
| No. | Title | Original release date |
|---|---|---|
| 1 | "The Formula of Success" | June 16, 2025 |
| 2 | "The Formula of Clout-Chasing" | June 17, 2025 |
| 3 | "The Sweet Girl Attitude" | June 18, 2025 |
| 4 | "The Formula of Revenge" | June 19, 2025 |
| 5 | "The Art of Beauty War" | June 23, 2025 |
| 6 | "The Newbie VS The Royalty" | June 24, 2025 |
| 7 | "Back to the Land of Beauty" | June 25, 2025 |
| 8 | "Not-So Beautiful Problems" | June 26, 2025 |
| 9 | "Beauty and Madness" | June 30, 2025 |
| 10 | "The Face of Beauty" | July 1, 2025 |
| 11 | "Sneaky Little Brat" | July 2, 2025 |
| 12 | "Scandal" | July 3, 2025 |
| 13 | "And the winner is..." | July 7, 2025 |
| 14 | "The Q & A" | July 8, 2025 |
| 15 | "Circle of Untrust" | July 9, 2025 |
| 16 | "Divide and Conquer" | July 10, 2025 |
| 17 | "Secrets and Blood" | July 14, 2025 |
| 18 | "Dressed to Kill" | July 15, 2025 |
| 19 | "Blast" | July 16, 2025 |
| 20 | "Aftershock" | July 17, 2025 |
| 21 | "Pretty When It Hurts" | July 21, 2025 |
| 22 | "Vanity" | July 22, 2025 |
| 23 | "The Gloss of Guilt" | July 23, 2025 |
| 24 | "Unfiltered" | July 24, 2025 |
| 25 | "Glamour and Grief" | July 28, 2025 |
| 26 | "Camera-Ready Confession" | July 29, 2025 |
| 27 | "Contoured Chaos" | July 30, 2025 |
| 28 | "Queenmaker" | July 31, 2025 |
| 29 | "Dethroned" | August 4, 2025 |
| 30 | "Lament" | August 5, 2025 |
| 31 | "The Night of Fallen Beauty" | August 6, 2025 |
| 32 | "Who is Marie Armani?" | August 7, 2025 |
| 33 | "High Heels, High Stakes" | August 11, 2025 |
| 34 | "Tears in the Tiara" | August 12, 2025 |
| 35 | "Serene" | August 13, 2025 |
| 36 | "Full Circle" | August 14, 2025 |
| 37 | "The Gilded Plot" | August 18, 2025 |
| 38 | "Condemned" | August 19, 2025 |
| 39 | "Beauty Gambit" | August 20, 2025 |
| 40 | "Faultline" | August 21, 2025 |
| 41 | "The Perfume and the Poison" | August 25, 2025 |
| 42 | "Unyielding" | August 26, 2025 |
| 43 | "In the Flesh, In the Power" | August 27, 2025 |
| 44 | "There is No Formula" | August 29, 2025 |
Development
The series was announced in January 2025.[20] The director Mark Sicat dela Cruz and cast members were announced in April 2025.[3] Series creator, Rona Co states the Filipino narration "aims to inspire people to reevaluate their own standards on beauty and give the viewers, a perspective on the beauty industry in the Philippines".[11]
Production
Principal photography commenced in May 2025, in South Korea.[21]
Release
Beauty Empire premiered on Viu on June 16, 2025.[22] The television broadcast aired on July 7, 2025 on GMA Network.[23]
Ratings
According to AGB Nielsen Philippines' Nationwide Urban Television Audience Measurement People in television homes, the pilot episode of Beauty Empire on GMA Network earned a 4.7% rating.[24] The final episode scored a 4.8% rating.[25]
