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Belarus-3

Belarusian state-owned television channel From Wikipedia, the free encyclopedia

Belarus 3 (Belarusian: Беларусь 3) is a state-owned television channel in Belarus.

CountryBelarus
Broadcast areaBelarus
HeadquartersMinsk, Belarus
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Belarus 3
Беларусь 3
CountryBelarus
Broadcast areaBelarus
HeadquartersMinsk, Belarus
Programming
LanguagesRussian, Belarusian
Picture format1080i (16:9 HDTV)
Ownership
OwnerNational State Television and Radio Company of the Republic of Belarus
Sister channelsBelarus 1
Belarus 2
Belarus 4
Belarus 5
Belarus 24
NTV Belarus
The First News Channel
History
Launched8 March 2013; 13 years ago (2013-03-08)
Links
Websitehttps://www.3belarus.by
Availability
Terrestrial
DTT MUX 01Channel 8
Streaming media
tvr.byWatch live
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Created by Belteleradio in 2013, it is a cultural channel, broadcasting in both Russian and Belarusian languages.

History

With the growing Russification of Belarus, more Belarusian-language programming gradually moved from the First Channel to its second network Lad, which, at launch in 2003, provided a limited amount of Belarusian programming.[1]

Belarus-3 was announced by BTRC in February 2012; the initial goal was to test the channel in March.[2]

The channel started broadcasting on 7:50a.m. on 8 February 2013 airing the ATN (Agency for Televisio News, a BTRC unit) documentary Horackija pacechi from the Zjamlja belaruskaja cycle. Most programs were cultural in nature; Kalyhanka, formerly of Belarus-1, moved to this channel as a result of its launch and expanded from five nights a week to seven.[3] As of 2018, Belarusian-language programming accounted for 32% of the weekly total, an average of over five hours a day.[4]

What set Belarus-3 apart from the other BTRC channels was the fact that it became the first digital-only channel to be launched by the corporation. At the time of launching, 96% of Belarusians were within the reach of the digital terrestrial platform (moreover, Belarus was in a transitional phase to digital).[5] In 2017, the channel adopted a new graphics package and, in early 2018, in a special program for its fifth anniversary, announced that it would start broadcasting in HD soon.[4]

In September 2020, an episode of Kalyhanka featured a story about a bear (Top) who deposed a fox (Yana) from the throne. Local bloggers considered it to be a satire of how Alexander Lukashenko got into power.[6]

As of January 2023, nearly 850,000 viewers watched the channel daily.[7]

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