Ben Rattray

Rattray launched Change.org from his house in 2007. The site has gone through multiple iterations, starting as a social network for social activism,^[9] changing into a cause-based blogging platform,^[10] then transitioning to a petition platform in 2011.^[11]

The goal of Change.org, according to Rattray, is to "change the balance of power between individuals and large organizations".^[12]

"The power unlocked when people have the capacity to more rapidly and effectively organize with others is unprecedented in human history", Rattray wrote in an e-mail to Change.org staff members. "But what's needed for this to be truly transformational is a solution that turns people-power from a force that is episodically realized to one that is deeply embedded in our political and social lives — something that makes people-power pervasive and sustained."^[12]

In February 2012, Rattray stated that Change.org was "growing more each month than the total we had in the first four years", with more than 10,000 petitions being started each month on the site, and that in 2011 the company's employees had grown from 20 to 100.^[13]

Change.org announced a $15 million round of investment led by the Omidyar Network in May 2013 and said its staff had grown to 170 people in 18 countries.^[14]