Bernardo Trujillo

Trujillo began his career as a Spanish teacher.^[1] In 1944, he was hired as a translator by the NCR Corporation in Dayton, Ohio.^[2]

From 1957 to 1965, as part of NCR's marketing strategy, Trujillo taught executive education merchandizing seminars to about 11,000 students,^[1] the MMM seminars on Modern Merchandizing Methods. In his seminars, he emphasized the need to build supermarkets with large parking lots and cheap products^[2] and defined many key principles of the industry, such as "No Parking, No Business". His classes played a particularly significant role in France.^[3] There, his students included Denis Defforey and Marcel Fournier, who later founded Carrefour,^[4] and Gérard Mulliez, who founded Auchan.^[1][2] Other students included André Essel, the co-founder of Fnac; Bernard Darty, the founder of Darty; and Paul Dubrule, the founder of AccorHotels.^[1][2]

Trujillo became known as the "Pope of Supermarketing."^[5]

Trujillo died in 1971.^[1]

• bernardo-trujillo.com – a website is dedicated to Bernardo Trujillo