Beth A. Walker

Walker's career at Arizona State University included roles such as chair of the marketing department, faculty director of the Evening MBA Program, and associate dean for MBA Programs. During her tenure, the ASU Evening MBA program achieved high national rankings.

In 2015, Walker was appointed Dean of the College of Business at Colorado State University.

She serves on the board of directors of the American Marketing Association as well as the Northern Colorado Better Business Bureau.^[4][1]

Walker is a researcher focusing on marketing strategy, customer portfolio management, and the social and cognitive processes underlying marketing strategy. She has received the Harold Maynard Award from the Journal of Marketing and the Richard Beckhard Prize from the MIT Sloan Management Review.^{[citation needed]} Her research has been published in MIT Sloan Management Review, Psychology & Marketing and Journal of Business Research.

• Walker, B. A.; Olson, J. C. (1991). "Means-end chains: Connecting products with self". Journal of Business Research. 22 (2): 111–118. doi:10.1016/0148-2963(91)90045-Y.
• Hutt, M. D.; Stafford, E. R.; Walker, B. A.; Reingen, P. H. (2000). "Case study: defining the social network of a strategic alliance". MIT Sloan Management Review. 41 (2): 51.
• Rosenbaum, M. S.; Ward, J.; Walker, B. A.; Ostrom, A. L. (2007). "A cup of coffee with a dash of love: An investigation of commercial social support and third-place attachment". Journal of Service Research. 10 (1): 43–59. doi:10.1177/1094670507303011. S2CID 145582124.
• Noble, C. H.; Walker, B. A. (1997). <29::AID-MAR3>3.0.CO;2-Q "Exploring the relationships among liminal transitions, symbolic consumption, and the extended self". Psychology & Marketing. 14 (1): 29–47. doi:10.1002/(SICI)1520-6793(199701)14:1<29::AID-MAR3>3.0.CO;2-Q.