Betika
From Wikipedia, the free encyclopedia
 | |
| Company type | Private |
|---|---|
| Industry | Lotteries and gaming |
| Founded | 2016 |
| Headquarters | , Kenya |
Area served | Global |
Key people | Robinson Mutua Mutava, CEO |
| Products | Sports betting, casino, virtuals, e-sports betting |
| Total equity | Shop and Deliver Limited |
Number of employees | 500 |
| Parent | Shop and Deliver Limited |
| Website | https://www.betika.com/en-ke/ |
Betika is an online gaming firm based in Nairobi, Kenya, with operations in Kenya, Tanzania, Ethiopia, DRC, Ghana, Nigeria, Mozambique, Zambia, Uganda and Malawi. Its products include sportsbook betting, casino, virtual games, crash games[clarification needed] and e-sports betting.
Betika was founded in April 2016 and initially offered sportsbook betting only through SMS. USSD betting followed shortly after, and online betting was introduced in August 2016.[1] its headquarters are found in Nairobi.
In November 2018, Betika unveiled Brazilian football legend Ronaldinho Gaucho as their Brand Ambassador. Ronaldinho visited Kenya, attending charity events and exhibition football matches in a campaign called "Bet on yourself".[2][3]
In 2019 Betika became Kenya's market leader in the gaming industry. In the same year, Betika launched Betika Na Community, an initiative used to run all its CSR programs. Through this initiative, the company has invested in various sports, such as football, cricket, athletics, motorsports, taekwondo, and mountain climbing, at both national and grassroots levels. Betika has provided equipment, renovated pitches, and sponsored teams, sportspersons, and events. The company has sponsored Kenya Premier League sides AFC Leopards, Police FC, and Sofapaka FC.[4][5][6][7][8][9][10]
In 2023, Betika became the first Kenyan betting firm to have its app on the Play Store.[11][12]