Betti Broadwater Haft

While at Cooper, one of Haft's first full-time jobs was at the pharmaceutical advertising agency William Douglas McAdams. She then joined Will Burtin Incorporated in 1955. The agency was known as a meeting point for international artists, designers, and photographers including Andy Warhol, Burton Kramer, and Roman Vishniac.^[3]

In 1958, Georgine Oeri, one of Haft's mentors and the art consultant for the Swiss company Geigy Chemical Corporation recommended her for an in-house position directing design production at Geigy's new American base of operations in Ardsley, New York.^{[1]: 155–156}

She is one of ten women among 252 letterers whose work is featured in the One Line Manual, a major typography reference for designers and art director, in 1971.^[4]

Haft later directed the communication department of College of Staten Island for 20 years.^[5]

A poster Haft designed for one of Burtin's clients, the United States Information Agency, was the starting point for her PLINC type family, Haft Grotesque Narrow (1963). Designed with a ruling pen (rather than with a brush), Haft considered her obround typeface a marriage of calligraphy and lettering.^[1]: 158

Haft married Leon Haft in 1960. She had two children in 1963 and 1966.^{[1]: 157–158}