Betty Crocker Star Matinee
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Betty Crocker Star Matinee is an American television anthology hosted by Adelaide Hawley under the General Mills persona of Betty Crocker.[1] The program was aired from November 3, 1951, through April 26, 1952,[2] on the American Broadcasting Company.[3]
Adelaide Hawley portrayed the iconic Crocker in the series.[4] Notable guest stars included Uta Hagen,[5] Dane Clark[6] Constance Bennett,[7] Zachary Scott,[8] Miriam Hopkins,[9] Albert Dekker,[10] Roland Young,[11] Audrey Hepburn, David Niven, Veronica Lake, Basil Rathbone, June Lockhart, Raymond Massey, Thomas Mitchell, Teresa Wright, Celeste Holm, and Robert Cummings.
The program was initially broadcast from noon to 12:30 p.m. Eastern Time on Saturdays. The format consisted of "a dramatic excerpt, a recipe, and a female personality".[3] Beginning March 1, 1952, it was moved to 11:30 to noon on Saturdays, replacing A Date with Judy.[12]
Plays from which excerpts were performed include The Late Christopher Bean, featuring Thomas Mitchell,[3] Eastward in Eden with Constance Bennett,[7][13] and Mary Rose, starring Teresa Wright.[14]
