Bezar
From Wikipedia, the free encyclopedia
Type of site | design, retail, e-commerce |
|---|---|
| Available in | English |
| Headquarters | 560 Broadway, New York, NY 10012 |
| Area served | United States |
| URL | www |
| Launched | March 17, 2015 |
| Current status | Acquired |
Bezar was an American online design marketplace founded in 2015 by former Fab co-founder Bradford Shellhammer (CEO), Matt Baer (COO), PieterJan Mattan (Creative Director), and Justin Chen (CFO).[1][2] The site featured unique pieces from both emerging designers and established brands in four categories: home, accessories, jewelry, and art.[3] The company was headquartered in SoHo, Manhattan.
The name “Bezar” comes from a combination of the words bazaar and bizarre, which both are phonetically pronounced \bə-ˈzär\.[4]
In 2013, Bradford Shellhammer left his role as co-founder and chief design officer of ecommerce website Fab, maintaining a role as a shareholder and non-executive advisor.[5]
In early 2015, Shellhammer announced he would launch and curate his own online design marketplace. Bezar launched in March 2015, featuring four new virtual pop-up shops daily, and a range of exclusive collaborations with designers, labels and brands like FLOS [6] and Refinery29.[7] Bezar's marketplace component, featuring hundreds of permanent designer storefronts, was rolled out in September 2015.[8][9]