Bhima Jewellers
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.jpg) Bhima Jewellers flagship store at Rajahmundry | |
Company type | Private |
|---|---|
| Industry | Jewellers |
| Founded | 1925 |
| Founder | Bhima Bhattar |
| Headquarters | |
Number of locations | 116+ stores |
Area served | India, United Arab Emirates |
Key people | B. Krishnan B. Govindan Vishnusharan Bhatt |
| Products | Gold, Diamond, Platinum, Silver, Watches |
| Revenue | ₹48,000 crore (2022) |
Number of employees | 7,000+ |
| Website | www www |
Bhima Jewellers is an Indian jewellery group that designs, manufactures, and retails gold, diamond, and platinum jewellery.[1] It was founded by Bhima Bhattar is 1925.[2] It was the first jewellery retailer in India to introduce the "ready-made" jewelry concept, allowing customers to purchase finished ornaments directly from the counter.[1] Following the founder's passing, the group was managed by his five sons who expanded the brand into distinct territorial headquarters while maintaining a unified identity.
The group operates a vast network across India and the United Arab Emirates.[3] In late 2024, its Thiruvananthapuram flagship store entered the Guinness World Records for achieving the highest single-day revenue for a single jewellery showroom, recording sales of approximately ₹200 crore.[4]
Bhima Jewellers was established in 1925 by Bhima Bhattar in Alappuzha, Kerala.[5] The origins of the business are traced back to the British colonial era; observing the East India Company's trade in gold coins, Bhima Bhattar saw a retail opportunity.[6] The venture began when the founder melted his wife's silver anklet to craft a silver glass, which he then traded for gold coins to initiate his stock.[6]
Following the founder's passing, the group was managed by his five sons who expanded the brand into distinct territorial headquarters while maintaining a unified identity.[1] In 2012, Bhima announced a 2-year plan to expand its jewellery network by investing ₹5,500 crore.[7]
Bhima Jewellers marked its centenary in 2025–2026, commemorating 100 years since its founding in 1925. As part of the centenary observances, the company released a documentary film titled Together Purever on 6 January 2026.[8] The group launched the "Golden Super Surprise" campaign, offering customers significant discounts across its showrooms in Telangana, Andhra Pradesh, and Karnataka to thank patrons for a century of support.[9]
Expansion
Domestic operations
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Bhima has branches at Bengaluru, Chennai, Hubballi, Belagavi, Hosur, Udupi, Vijayawada, Rajahmundry, Mangaluru Nagercoil, Madurai, Kottayam, Thirunelveli, Thiruvananthapuram and Kochi.[10]
In 2021, Bhima forayed into the Chennai market with a large flagship store.[11] The group expanded its presence in Andhra Pradesh by opening a major showroom in Vijayawada.[12] In Telangana, the brand operates multiple outlets in Hyderabad, including stores in Kondapur, Chanda Nagar, and Hitech City.[13]
The group previously announced plans to open 10 to 12 new stores annually to sustain growth.[14] In Karnataka, the brand expanded its HBR Layout store and maintained a strong presence in Bengaluru.[15]
International operations
Bhima Jewellers operates several showrooms in Dubai, celebrating major milestones and anniversaries within the United Arab Emirates.[3] In 2021, in Sharjah, the group relaunched and expanded its Muweilah store to accommodate the growing South Indian diaspora, including Tamil, Kannada, and Telugu patrons.[16][17] To coordinate regional operations, Bhima opened a 6,000-square-foot regional headquarters in Dubai, an event attended by dignitaries including members of the Travancore royal family.[3]
In 2024, the group raised Dh1 billion to fund the opening of 18 new showrooms across the GCC region over the next three years.[3] Plans include expanding into Qatar and Bahrain.[18][19] In 2025, the group inaugurated its first Abu Dhabi showroom at the Madinat Zayed Shopping Centre.[20]
Marketing
Bhima Boy
The Bhima Boy is the mascot and trademark of Bhima Jewellers.[21]
Brand ambassadors
Pooja Hegde was appointed as Bhima Jewellers' first-ever brand ambassador in 2022, in its 97-year history.[22] In 2024, Ram Charan was also appointed as the brand ambassador.[23]
Campaigns
In 2021, the brand released a critically acclaimed advertisement portraying the journey of a transgender woman, which went viral for its message of unconditional love.[24]
Bhima frequently sponsors "Happy Streets" events in Bengaluru cities like Malleswaram and Mei Layout to foster community spirit.[25][26]