BigXthaPlug

Xavier Landum was born on May 12, 1998, in Dallas and grew up in a challenging environment, the son of two street-dwellers. He recalls an early childhood marked by extremes. At four or five, Landum witnessed his mother, whom he describes as a "gangsta", shoot at a would-be thief during an attempted robbery.^[4] While his mother was his best friend, his father took on the role of disciplinarian. Both parents introduced him to a variety of music, from the Isley Brothers and UGK to Drake and Lil Wayne, influencing his eclectic taste.^[4]

Landum struggled in school from a young age, frequently skipping classes and getting into fights. By age nine, he moved to Commerce, Texas to live with his father. Football became an outlet for his aggression, and his skills on the field eventually earned him attention from Division 1 scouts.^[4] In 2016, after graduating from Ferris High School in Ferris, Texas he enrolled at Crown College in Laketown Township, Minnesota. However, Landum began selling marijuana to students while at the college which led to police discovering marijuana in his dorm room. He was given a ticket and expelled from the school, ending his collegiate football ambitions.^[4]

Unable to find stable employment, Landum turned to robbing drug dealers, among other things. He was arrested right before his 18th birthday on a warrant for aggravated robbery.^[4] He violated his probation two years later and went back to jail, missing his son's first birthday—a moment which deeply impacted him.^[4] While in solitary confinement, he battled boredom and frustration, leading him to write his first raps on a jail-issued medical form.^[4] After being released, Landum pursued music seriously, paying for studio time with money from street hustles and recording his first mixtape, Bacc from the Dead.^[4]

In 2022, he was arrested for illegal possession of weapons and marijuana and was in jail, where he wrote songs while in solitary confinement.^[5][6] After getting out of jail, he released Amar, his debut album named after his son. It came out in February 2023 and includes the single "Texas", which was certified Gold by the RIAA.^[7][8] He launched his own label 600 Entertainment in 2023, signing rappers Ro$ama and Yung Hood.^[1]

In October 2023, he released the single "Mmhmm". The song debuted at 93rd and reached the 65th position on the Billboard Hot 100 two months after its release, after a remix with Finesse2tymes was featured on his EP The Biggest.^[9][1] In 2023, he went on the Don't Mess With Texas Tour.^[10]

Landum has a son, Amar, age 6 as of 2025.^[11] In April 2025, he filmed a video with the Autism Society of America about his relationship with his son, who has autism, as part of Autism Acceptance Month.^[12] In an interview published on June 4, 2024, BigXthaPlug publicly endorsed former President Donald Trump for the 2024 United States presidential election.^[13] The remarks received widespread attention on social media sparking debate among fans and political commentators.