Billy Beer
From Wikipedia, the free encyclopedia
Cold Spring Brewing
West End Brewing
Pearl Brewing Company
 Official logo | |
| Manufacturer | Falls City Brewing Company Cold Spring Brewing West End Brewing Pearl Brewing Company |
|---|---|
| Introduced | July 1977 |
Billy Beer was a brand of beer first made in the United States in July 1977, by the Falls City Brewing Company.[1] It was promoted by Billy Carter, whose older brother Jimmy was then the president of the United States.[2] In October 1978, Falls City announced that it was closing after less than a year of Carter's promotion. The beer was produced by Cold Spring Brewing, West End Brewing, and Pearl Brewing Company.
Written on each can were these words of endorsement, which were followed by Billy Carter's signature:[3]
Brewed expressly for and with the personal approval of one of AMERICA's all-time Great Beer Drinkers—Billy Carter.
I had this beer brewed up just for me. I think it's the best I ever tasted. And I've tasted a lot. I think you'll like it, too.
Despite Carter's promotion of Billy Beer, "in private he drank Pabst".[4]
