In 1917, Baldwin was appointed as the director of the Iowa Child Welfare Research Station (ICWRS). The research station was the first of its kind.[1] For a little over a year, Baldwin was the major of the Sanitary Corps in the Surgeon General of the United States Army office. He helped soldiers psychologically at the Walter Reed Army Medical Center.[2] During the 1920s, Baldwin received grants from the Woman's Christian Temperance Union and the Laura Spelman Rockefeller Memorial to further the goals of the Iowa Child Welfare Research Station. Baldwin worked with others to discover what caused "normal" children to develop. The research station became well known during the late 1920s, while also training nursery schoolteachers and educating parents. Baldwin earned praise for his work internationally. Baldwin had his daughter, who had issues learning, be placed in the ICWRS observational nursery school. After his daughter's learning improved, Baldwin began to believe that IQ tests were misleading which led him to focus more on mental development.[1] Baldwin was a Fellow of the American Association for the Advancement of Science.[2] The book The Psychology of the Preschool Child is Baldwin's study of children ages two to six.[3]
Baldwin died on May 11, 1928, from an infection that he received at a barbershop while being shaved.[1]