Bitmoji
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| Bitmoji | |
|---|---|
 App Store icon | |
| Original author | Bitstrips |
| Developer | Snap Inc. |
| Initial release | 28 October 2014 |
| Stable release | 11.80
/ 10 November 2025 |
| Operating system | iOS, Android |
| Size | 83.7 MB |
| Website | www |
Bitmoji is a cartoon-style digital avatar and personalized emoji from Snap Inc. The feature is offered through its own mobile app and via integration within the company's Snapchat messenger. Bitmoji dates back to the 2007 launch of Bitstrips, which ran a website for creating comic strips using personalized avatars.[1] The standalone Bitmoji app will be retired on June 30, 2026, with plans to integrate the features from the app into Snapchat. [2]
The Bitmoji virtual outfits wardrobe includes a large number of different clothes that regularly get refreshed and expanded and includes local and cultural clothes from around the world.[3][4] Snap often teams up with fashion brands and designers (like Prada and Ralph Lauren) or sports associations (like the NBA) to create and include official clothes and accessories available for use in Bitmoji.[5][6]
Bitmoji Stories is a feature showing comic strips featuring a user and their friends in Snapchat. It originally launched in November 2018.[7]
Bitmoji stickers have been integrated within the Gboard virtual keyboard.[8] It has been reported that Bitmoji will no longer appear within Gboard from December 2025.[9] In September 2022, it was announced that Bitmojis will also become watch faces in Wear OS.[10]
In January 2020, Snap launched Bitmoji TV, which are 4-minute cartoons featuring a user's avatars.[11]
History
The avatar was created with the Bitstrips website, which was launched in 2007 by the Toronto-based company Bitstrips Inc. In October 2014, Bitstrips launched the Bitmoji app as a spin-off for users to create stickers featuring Bitstrips characters in various templates.[14] Snap Inc. purchased the Canadian company in July 2016[15] and has since further integrated Bitmoji into Snapchat.[16][17]
Snap redesigned the Bitmoji avatars with a new 3D style that rolled out in October 2023, replacing the previous 2D style that had been prominent.[18] There was some user dissatisfaction after the change.[19]
In October 2025, Snap announced that it plans to launch a Bitmoji Plaza metaverse.[20]