Blau Mobilfunk
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 | |
| Company type | GmbH |
|---|---|
| Industry | Mobile network operator |
| Founded | Hamburg, Germany, 2005 |
| Defunct | 2015 (now a brand of Telefonica Germany)[1] |
| Headquarters | Hamburg , Germany |
Area served | Germany |
Key people | Gérard Lambert, Holger Feistel |
| Products | Mobile phones |
| Services | Mobile phone services |
| Revenue | 208.8 Mio. € (2011) |
Number of employees | 108 (2011) |
| Website | www |
The brand blau (previously: blau Mobilfunk GmbH), is a mobile network brand owned by Telefonica Germany.[2] The key brands are the discount tariff "blau.de" for calls within Germany and "blauworld" for calls outside Germany.
The company was founded by three entrepreneurs, Martin Ostermayer, Thorsten Rehling and Dirk Freise in 2005. The money came from the sale of the website handy.de to Bertelsmann.
A company for the distribution of mobile phone service with E-Plus was the base to establish Blau Mobilfunk GmbH as the first independent mobile phone discounter.
Blau Mobilfunk took over the mobile virtual network operator in the discount sector, debitel-light, in November 2006. Debitel received a minority share of the Blau Mobilfunk GmbH as compensation. 2007 blau.de already had 600,000 customers.[3]
Blau Mobilfunk was taken over by the Dutch E-Plus-mother KPN in April 2008.
The key brands blau.de and blauworld were continued.[4]
Blau.de also offered an allnet flatrate like Yourfone in addition to normal prepaid cards in 2012.
Thus blau.de is not only a pure prepaid discounter, but also offers handy tariffs by invoice.
Blau Mobilfunk has belonged to E-Plus since 1 January 2013.[5] It became a brand of Telefonica Germany, which after the E-Plus acquisition in 2014 migrated customers to their main company in 2015.[6][1]