Blenders Eyewear
American eyewear brand
From Wikipedia, the free encyclopedia
Blenders Eyewear is an American eyewear brand headquartered in California.
| Blenders Eyewear | |
|---|---|
| Type | Private |
| Industry | Eyewear |
| Founded | 2012 |
| Founder | Chase Fisher |
| Headquarters | California |
| Parent | Safilo |
| Website | www |
Overview
Blenders Eyewear was founded in 2012 by Chase Fisher in San Diego, California, and produces sunglasses and snow goggles for men and women.[1]
In December 2019, an Italian eyewear company, the Safilo Group, acquired 70% of the company, valued at $90 million.[2][3][4]
Blenders partnered with the CU Athletics coach Deion Sanders on a line of custom sunglasses. A rival football coach Jay Norvell from Colorado State University criticized Sanders for not taking off his hat and sunglasses when he talked, which resulted in $1.2 million in sales on a single day amid comments made by the Colorado State coach.[5][6][7]
Blenders also partnered with Oracle Red Bull Racing and launched a collection of eyewear in 2022.[8][9]