BlueBrixx
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| Industry | Construction toys |
|---|---|
| Founded | 2018 in Flörsheim am Main, Germany |
| Founder | Klaus Kiunke |
| Headquarters | Flörsheim am Main , Germany |
Area served | Germany |
| Products | Building blocks and accessories |
| Owner | BB Services GmbH |
| Website | www |

BlueBrixx is a German building block toy brand that sells Lego-compatible bricks, models, and sets.[1] The brand is known as a competitor to Lego due to its compatible bricks and lower prices.[2]

The brand has been registered under BB Services GmbH in Flörsheim am Main since 2019.[1][3] BlueBrixx has faced repeated legal disputes with Lego.[2][4]
BlueBrixx produces its own brand of building blocks while selling products from other brands such as CaDa, Cobi, and Xingbao.[5]
BlueBrixx focuses on display models, often featuring detailed and realistic designs rather than play functions.[5] BlueBrixx generally avoids licensed products and offers digital-only building instructions for its BlueBrixx Specials series.
While most of its product range remains stable, some sets are re-released with improvements. The company has introduced some licensed products from franchises such as Star Trek, Stargate, and RoboCop, as well as German vehicle brands like Schlingmann and Ziegler. BlueBrixx also offers children's toy sets.