Bluebird Photoplays

Bluebird Photoplays (Bluebird Photoplays of New York, Inc. and Bluebird Photoplays of New England, Inc.^[1]) was an American film production company that filmed at Universal Pictures studios in California and New Jersey,^[2] and distributed its films via Universal Pictures during the silent film era. It had a $500,000 studio in New Jersey.^[2]

"It was a subsidiary of Universal Pictures and employed Universal stars (and starlets) and used Universal’s facilities but the pictures were marketed independently from Carl Laemmle’s umbrella company."—Anke Brouwers^[3]

Trade name

Bluebird Photoplays

IndustryFilm

PredecessorIndependent Moving Pictures

DefunctBranding ceased in the 1920s

Quick facts Trade name, Industry ...

Bluebird Photoplays

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Trade name	Bluebird Photoplays
Industry	Film
Predecessor	Independent Moving Pictures
Defunct	Branding ceased in the 1920s
Fate	Universal Branding abandoned
Successor	Universal
Headquarters	California New Jersey , United States
Number of locations	2
Area served	Worldwide
Products	Motion pictures
Owner	Universal Film Manufacturing Company
Parent	Universal Film Manufacturing Company

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Mary MacLaren, was one of its stars.^[4] Louise Lovely, an actress from Australia, was one of its stars.^[5] Bluebird was a prestige brand for Universal and had a core of actors and directors including Lovely who worked for it.^[6][7] Ida May Park directed for Bluebird Photoplays. Elsie Jane Wilson produced and directed for Bluebird Photoplays.^[8] Among those who worked for this short-lived subsidiary of Universal are Carmel Myers, Mae Murray, Rudolph Valentino, Tod Browning, Rex Ingram,^[9] Robert Z. Leonard and Rupert Julian.^[10]

Louis B. Mayer invested in the company.^[1] M. H. Hoffman managed the company.^[2]