Bluffin (Gucci Mane song)

In an interview with Zane Lowe on Apple Music 1, Gucci Mane stated the song is his first release since he started focusing on appealing to the younger generation in his music:

Honestly, I feel like it's time for people to start hearing more from me as far as game and advice and my opinion on stuff," he said. "So I feel like now when I do a verse with somebody like Baby, who the kids look up to and listen to, I try to put some game on them instead of just rapping. As far as being an artist, I feel like it's a step forward because I'm confident in the verse. I feel like it is exactly how I was feeling at the time.^[1][2]

The song finds Gucci Mane detailing his troubled past.^[3] He also takes aim at music executive and talent manager Wack 100: "I ain't arguin' on no internet, I'm not Wack 100".^[4][5]

Shot by Jerry Productions, the music video shows the rappers at a suite in Las Vegas.^[3] Lil Baby performs his verse as he appears on the rooftop and sits in a swing chair, and wears jewelry. Gucci Mane is seen wearing Prada.^[2] The video also contains a clip of a boxing match.^[3][2]