Boojum (restaurant)
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- John Blisard
- Karen Blisard
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| Industry | Restaurants |
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| Founded | 2007 in Belfast, Northern Ireland |
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Areas served | |
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| Products | |
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Number of employees | 444[3] |
| Website | www |
Boojum is a British-owned chain of Mexican fast-food[4] restaurants. Founded in Belfast in 2007 by John and Karen Blisard, they operate 18 outlets throughout the rest of United Kingdom and Ireland,[5] including a "Turbo Boojum" outlet in Dublin.[6] On 10 April 2024, Boojum opened their first store outside of the island of Ireland, in Leeds, England.[7]
Boojum was founded in 2007 by John Blisard and his wife Karen, who met in Philadelphia.[8] The chain was bought in 2015 by former Ulster Rugby player Andy Maxwell and his brother David,[9] a 2018 EY Entrepreneur of the Year finalist.[10][11] The first Boojum opened up as a small outlet in 2007 on Botanic Avenue, in Belfast[12]
In June 2023, the company was bought by Azzurri Restaurants Ltd, the owner of the Zizzi and ASK Italian chains.[13]
Products
As well as burritos, tacos, fajitas and burrito bowls,[14] Boojum also produced home barbecue kits,[15] and rice-scented candles.[16]
In 2021, Boojum's managing director David Maxwell criticised supermarket chain Morrisons for apparently imitating Boojum's branding on their Mexican ready meal range.[17] In 2017, Boojum's burrito was the second most commonly ordered item of food on Deliveroo in the world.[18] In 2018, their burrito was the fourth most commonly ordered item of food on Deliveroo in the world.[19]