Booker Software
From Wikipedia, the free encyclopedia
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Software-as-a-Service |
| Founded | 2007 |
| Defunct | 2018 |
| Fate | Acquired |
| Headquarters | Brooklyn, New York, New York , |
Key people | Fritz Lanman (CEO) |
| Products | Service Management Platform |
| Services | Cloud-based business management |
Number of employees | 270+ |
| Parent | Playlist |
| Website | www |
Booker Software is an American software company headquartered in New York City. Its products are cloud-based management and booking systems for spas and salon stores. In 2018, the company was acquired by Mindbody.[1]
Booker was started in 2007 by Peter Ellis and Daniel Lizio-Katzen as SpaBooker, a division of SpaFinder.[2] SpaBooker was its initial software product.[2]
In October 2010, SpaBooker spun off to a separate company called GramercyOne.[3] During this time, the company continued to add features to the SpaBooker platform and market it to other appointment-based service businesses[4] such as hotels,[3] medical practices,[4] dance studios,[5] and repair shops.[6]
In October 2011, Booker (then GramercyOne) secured $14.5 million in funding from Revolution Ventures, Grotech Ventures, TDF, and Jubilee.[7]
In November 2012, GramercyOne changed its name to Booker Software, Inc.[3] As of March 2015, Booker has over 270 employees[8] and is under the leadership of CEO Josh McCarter.[9] In February 2017, Booker expanded its new 10,000-square-foot office at SkySong.[10]
By 2013, Booker had 9,000 business clients in 73 countries.[8] Notable clients include Hilton Hotels,[7] Hard Rock Café,[11] and DryBar.[11]
In November 2012, Booker reported triple-digit revenue growth for the fourth consecutive year. By 2013, Booker was processing $4.5 million in daily transactions and 2 million monthly appointment bookings on its platform.[3] The company grew from 30 employees to 160+ employees between 2010 and 2012.[3]
On April 16, 2013, Booker secured $27.5 million in Series B financing led by Bain Capital Ventures. Booker's Series A investors, Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial, also participated in the financing round.[12][13]
In March 2018, Booker was acquired by Mindbody Inc., another leading cloud based business management software for the wellness service industry, for $150 million.[14]
In June 2025, Playlist was created, uniting Booker with Mindbody and ClassPass under a single, unified identity.[15]
Products
Booker software is designed to help service businesses manage their operations and marketing.[3] The platform is cloud-based,[9] allowing users to access their accounts through Booker’s desktop, iPhone, iPad, and Android applications.[16] Booker is currently at Version 8.5.[17]
Booker’s software is sold under general and industry-specific names, such as Booker, BookerEnterprise,[18] SpaBooker, and SalonBooker.[7] Features including online booking, employee and room scheduling,[4][19] social media marketing,[4] specials/deal distribution,[3] payment processing,[4] wait list management,[20] and customer database/management.[3]
Additionally, the software integrates with business’ social media profiles, including those on Facebook, Twitter, and Foursquare.[3][4] A Booker account includes access to scheduling and gift certificate applications for Facebook.[21]
Booker software has been compared to OpenTable, an online reservation system used by restaurants.[3][4][7]
