Boombayah

"Boombayah" was released on August 8, 2016, at 8 p.m. KST (UTC+09:00) as a digital single titled Square One, coupled with "Whistle", through various digital music portals in South Korea.^[2][3] Blackpink promoted "Boombayah" at their debut stage on SBS' Inkigayo on August 14, 2016.^[4][5] They subsequently promoted the song for the two following weeks on Inkigayo,^[6][7] and also performed "Boombayah" at the 26th Seoul Music Awards on January 19, 2017.^[8]

The song received generally positive reviews from music critics. Jeff Benjamin of Billboard K-Town said that Blackpink "embraces the hip-hop sensibilities and club-ready sounds with which their seniors gained an international following", referring to their labelmates Psy, Big Bang and 2NE1, with the song's "booming" and "exotic beats".^[9]

Commercially, "Boombayah" debuted at number seven on the Gaon Digital Chart in South Korea, selling 88,215 digital units and garnering 1,866,737 streams in its debut week.^[10][11][12] In the United States, "Boombayah" debuted at number one on the Billboard World Digital Songs chart for the week of August 27, 2016, ahead of their other single "Whistle" at number two. Both songs moved an estimated 6,000 digital units each in their first week of release, with "Boombayah" selling slightly more. Blackpink became only the seventh K-pop act to reach number one on the chart, joining the company of Psy, BigBang, 2NE1, Exo, CL, BTS, G-Dragon, and Taeyang. Blackpink broke the record for the fastest act to hit number one on the chart in history, and became only the third act to hold the top two positions after Psy and BigBang.^[13] Following the release of their second single album Square Two in November 2016, "Boombayah" moved from number 14 to 16 on the chart, surpassed by "Whistle".^[14] The track reached 12.7 million streams in the United Kingdom as of April 2019, and 23.4 million streams as of September 2022, becoming the group's fifth most streamed song in the country.^[15][16]

The music video for "Boombayah" was directed by Seo Hyun-seung, who had previously directed the music videos for "I Am the Best" by 2NE1 and "Fantastic Baby" by BigBang.^[17] The video was released on Blackpink's official YouTube channel on August 8, 2016.^[18] In June 2020, it surpassed 1 billion views in four years after its release,^[19] becoming the first K-pop debut music video to reach the milestone.^[20] This made Blackpink the first K-pop group to have three videos reach 1 billion views, after "Ddu-Du Ddu-Du" (2018) and "Kill This Love" (2019).^[21] It surpassed 1.7 billion views in June 2024, their third video to cross the mark after "Ddu-Du Ddu-Du" and "Kill This Love".^[22]

"Boombayah" was featured in the Netflix television series Wu Assassins during a fight scene in "Drunken Watermelon", the first episode of the first season.^[23] It is also included in the dance rhythm game Just Dance 2022, which uses a modified version of the official choreography.^[24] The song featured in the 2024 animated film Despicable Me 4, during a scene where lots of Minions are partying on a bus.^[25]

"Boombayah" plays in the second season (2025) of the Netflix television series Wednesday, in the episode "Woe Thyself". In the scene, Enid Sinclair, having swapped bodies with Wednesday Addams, cheerfully dances around campus in uncharacteristically colorful clothing. According to co-supervisor Nicole Weisberg, producers had the song in mind for the sequence due to the "playful" nature of the song and its lyrics, which fit with the comedic dancing used in the scene.^[26]

Credits adapted from Melon.^[27]

• Blackpink – vocals
• Teddy – composer, lyricist, arranger
• Bekuh Boom – composer, lyricist

• List of K-pop songs on the Billboard charts