Bradley Lord (motorsport)

Lord graduated from the University of Oxford with a degree in English and French. He began his motorsports career in the late 1990s as a translator at Renault, working with the company's Formula One operations. He later joined the Benetton Formula team in 2001 as a trainee and went on to work as a press officer and communications manager at the Enstone based outfit, which later became Renault F1.^[1]

After a period working as a journalist for publications including F1 Racing and Autosport between 2007 and 2009, Lord returned to Enstone for a short time before joining Mercedes-Benz in 2011.^[2] Initially based in Stuttgart, he worked on both the company's Formula One and DTM (Deutsche Tourenwagen Masters) programmes as a communications manager.

In 2013, Lord moved to the Brackley headquarters of the Mercedes Formula One team as Communications Manager, before being promoted to Head of F1 Communications in 2014 during the team’s first championship-winning season of the hybrid era. He later became Chief Communications Officer, overseeing all aspects of the team's media strategy, public relations, and communications direction.^[3] In 2023, Lord additionally was appointed Team Representative, where he leads the team's media duties at the race track - effectively being the teams 'public face'.

In this role, Lord works closely with Toto Wolff and the team's senior leadership to manage external communications with the FIA, other teams, and media organisations.^[4] He also contributes to the team’s sustainability initiatives and young driver development programme.