Brand Breakout
From Wikipedia, the free encyclopedia
Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets.[1] It has been rated as one of the best business books of 2013.[2]
| |
| Author | Nirmalya Kumar and Jan-Benedict Steenkamp |
|---|---|
| Language | English |
| Subject | branding |
| Genre | business |
| Publisher | Palgrave Macmillan |
Publication date | 2013 |
| ISBN | 978-1137467591 |