Brand Keys
From Wikipedia, the free encyclopedia
Brand Keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.[1][2][3] Brand Keys is headquartered in New York, NY and has offices in Dublin, Dubai, London, Madrid, Sydney, and Tokyo.[4]
 | |
| Company type | Privately held company |
|---|---|
| Industry | Research Consultancy, Media, Advertising, Public Relations, Entertainment, Retail, Wholesale, Fashion |
| Founded | 1984 |
| Headquarters | New York, United States |
Key people | Robert K. Passikoff, Ph.D., Founder and President Leigh Benatar, EVP |
| Products | Predictive Brand Equity, Loyalty, and Engagement Metrics, Traditional Market Research, Communications Research, Media Testing, Brand-to-Media Engagement(B2ME), Business-to-Business (B2B), Business-to-Consumer (B2C), |
| Website | www |
Overview
History
Robert Passikoff founded Brand Keys in 1984 and developed the consumer listening system to show measures of brand equity.[5] The approach identifies what motivates, maintains, reinforces, and drives consideration, engagement, purchase behavior, and consumer loyalty.[6]
Methodologies
Research conducted by the Advertising Research Foundation indicated that the methodological framework utilized by Brand Keys is the most successful at predicting sales and subsequent changes in real-world consumer behavior. The Advertising Research Foundation also independently validated these assessments via their "First Opinion" Review.[7]
