Brent Rivera

Brent Austin Rivera^{[‡ 1]: 0:07} was born on January 9, 1998.^{[2][‡ 2]} He has Mexican and Italian ancestry, and is from Huntington Beach, California, where he still lives.^{[‡ 1]: 0, 14, 0:43} Rivera's younger sister, Alexa Brooke "Lexi" Rivera^[3][4] (born June 7, 2001^[5]), is also an influencer and appeared with him in the web series Brobot.^[6] He also has two older brothers.^{[‡ 1]: 3:50}

Rivera was interested in acting and auditioned for commercials and TV shows in seventh grade. He did not want to be under a producer's oversight, so he started posting on social media platforms such as Instagram, Snapchat and the now defunct Vine in his early teens. Rivera became a prominent Vine star.^[7] One selfie earned him 68 thousand likes; academic Alice Marwick wrote that since "Rivera looks like a celebrity, [...] on Instagram, he is treated as one."^[8] Because he lives close to Los Angeles, Rivera was able to attend high school and work meetings, something many teenage influencers could not do.^[7][9]

Rivera's father, John, did not pay much attention to his social media until Rivera was recognized at a local hockey game by fans.^[9]

Rivera is the co-founder and CEO of Amp Studios, a talent incubator and content group that in 2020 generated 10 billion social media views each month.^{[10][11][better source needed]} He also started a pop culture-centric podcast called So Relatable in 2021.^[12] In 2015, he participated in Coca-Cola's #MakeItHappy campaign and worked with Hollister Co. in 2019 on their anti-bullying campaign.^[13]

Web roles

More information Year, Title ...

Year	Title	Role	Network	Notes	Ref.
2017	Alexander IRL	Alexander	YouTube Red	Also producer	[14][15]
2018	Brobot	Gil	Brat	5 episodes	[6]
2018–2019	Light as a Feather	Issac Salcedo	Hulu	Main role; 2 seasons	[16][10]
2019	Brent Rivera's Dream Vacation	Himself	AwesomenessTV	7 episodes	[17]

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Television

More information Year, Title ...

Year	Title	Role	Network	Notes	Ref.
2020	Group Chat	Himself	Nickelodeon	1 episode (season 1); Main role (season 2)	[18]

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