Brochureware
From Wikipedia, the free encyclopedia
Brochureware was a term used to describe "simply listing products and services on a Web site."[1] To emphasize what's lacking, Advertising Age referred to "static brochureware"[2] – it just stands there and "is little more than a brochure."[3]
The New York Times wrote that it's "not the kindest of terms."[3] IBM's initial online annual report was "standard brochureware: sticking the print annual report on the Web;" the third year they made it "easy to navigate" and added features to enable viewers to "create charts slicing the company's figures any number of bean-counting ways."[4] In 1999 The Economist referred to "stodgily designed billboards, known in the business as brochureware which do little more than ..."[5] Pre-Y2K political websites were described as "bland brochureware."[6]