In April 2020, during the COVID-19 pandemic, Averick began posting comedy videos on TikTok under the handle @ladyefron, a childhood screen name inspired by her admiration for actor Zac Efron.[2] Her first video, in which she read from her childhood diary, went viral, and she left her teaching job shortly afterward.[1] Later that year, Paper magazine named Averick one of its 20 "Paper People" of 2020, a list focused on notable TikTok creators.[6]
In November 2020, the Hinge dating app matched her with her younger brother. She shared details of this match by posting on her TikTok account a video, which showed her reading aloud a screenshot from the app that suggested she and a certain male were the most compatible and should meet one another. After he entered the video frame, she revealed the blood connection between them. This particular video attracted a large number of views and was shared extensively on various social media platforms, leading to many internet users commenting on the situation.[7]
In 2021, Averick moved to Los Angeles and briefly lived in Common Room L.A., a TikTok content house, which disbanded after several months.[1]
In early 2022, Averick and fellow internet personality Connor Wood, a former housemate from Common Room L.A., launched Brooke and Connor Make a Podcast, a weekly pop-culture and comedy podcast produced by TMG Studios, the podcast network co-founded by Cody Ko and Noel Miller.[1][3] The show was part of a slate of seven podcasts at the network.[1]
In January 2024, Averick launched a solo podcast on TMG Studios titled Obsessed with Brooke Averick, in which she explores personal fandoms and pop-culture fixations.[1] The premiere episode featured fellow internet personality Brittany Broski as a guest.[1]
Averick's debut novel, Phoebe Berman's Gonna Lose It, a romantic comedy about a woman navigating intimacy anxiety, is scheduled for publication by Crown, an imprint of Penguin Random House, on May 26, 2026.[4][5] The book is part of a multi-book deal with Crown.[4]
